About LaForce
World Class Marketing Communications
Making the world’s best brands famous for more than 30 years.
Headquartered in New York City with a team of 100 highly-experienced professionals.
In an industry where you’re only as good as your last campaign, we’re proud of LaForce’s enduring relationships. Our senior staff has been with the agency for nearly 20 years, with many clients on the agency’s roster that entire time.

Culture
LaForce is a culture-first agency, and committed to inclusion in all we do. We are gay-owned, women represent more than 90%of our staff, and we’re one of the few general market agencies with a Black president. We live and look like our client’s customers.

Many of our senior team members have been with LaForce for nearly 20 years. A world-class client roster and a culture of candor are a few reasons for such durability.

We’re not too big, or too small . . . but just right, with 100 people, most of whom work from our New York City headquarters. We’re the only communications agency with a Chief Joy Officer, whose job it is to celebrate employees, commemorate company milestones, and infuse joy into each day.

Teamwork counts. Transparency counts. Manners count. Celebrating success counts.

No shareholders, no board of directors, no parent company. We only work for you and your interests.






Meet the Leadership Team
The LaForce Henderson Foundation
After starting their philanthropic efforts in the late 1990’s, James LaForce and Stephen Henderson cemented their support of non-profit organizations by founding The LaForce Henderson Foundation.
Its mission is to make the world a better place – especially for women and LGBTQ+ people – by protecting fundamental human rights, education, and natural resources. The foundation supports organizations which are relevant to our LaForce team members and our client’s customers. LaForce and Henderson have donated over $2M to a range of national and grass-roots causes. As LaForce continues to grow and prosper, the LaForce Henderson Foundation will expand its giving.
Read About the Organizations the LaForce Henderson Foundation Supports

Healthcare organization
Planned Parenthood
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Human Rights Organization
ACLU
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Cultural Organization
The American LGBTQ+ Museum
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LGBTQ+ Support
The LGBTQ+ Archive at The New York Public Library
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LGBTQ+ Support
The LGBTQ+ Community Center of New York City
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Civil Rights Organization
Lambda Legal Defense
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Non-profit Organization
The Municipal Arts Society
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LGBTQ+ Support
Senior Action in a Gay Environment (SAGE)
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Cultural Organization
Culture for One
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LGBTQ+ Support
PFLAG
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