Allison Kelso
Associate Senior Vice President
Allison Kelso
Associate Senior Vice President
Allison joined LaForce in 2021 after more than a decade specializing in communications for luxury brands, from emerging names to several of the world’s legendary houses. Her vast experience includes wine & spirits, fashion & beauty, watches and jewelry, sustainability, and more.
No matter the category, Allison is always a strategist first — providing counsel and long-term vision that weaves PR into a comprehensive brand strategy. With a particular expertise in amplifying burgeoning luxury brands, she understands that ROI comes in a variety of forms – whether it is a glossy brand feature, a high-impact celebrity interview, or IRL buzz among the right audience.
Allison’s favorite aspect of PR is bringing together creative partners – and of course throwing a magnificent event. Always dreaming up out-of-the-box activations, she loves designing moments that guests will never forget.
In her off time, you will catch Allison in Brooklyn with her mischievous pup Ziggy (Stardust).