Media Relations for Target: Everspring
Media Relations were high on the list of requests from Target for Everspring, their first sustainability-focused owned household essentials brand. LaForce aimed to maximize visibility at launch with both consumer and industry media. Within secured coverage, the goal was to highlight Everspring’s brand values, efficacy and Target’s overall owned and exclusive brand strategy.
Tapping our large media network of press in the business, lifestyle and essentials categories, LaForce secured dual-exclusive announcements with top-tier media ahead of launching Everspring, followed by wide outreach. Driving trial and excitement with consumer media, the team gifted media with a sustainable product delivery on the day of launch.
LaForce secured more than 60 pieces of media coverage with strong key message pull-through and Target executive quotes. The news highlighted the assortment’s sustainable materials and Everspring’s role in Target’s larger plan to increase its in-house brands. Coverage of the launch was included on CNBC.com, Forbes.com, RealSimple.com and TheZoeReport.com, among others.