Digital + Social.
Defining Unique Identities Across Social Media for Veuve Clicquot
LaForce Digital was enlisted by Moet Hennessy Champagne portfolios, Veuve Clicquot and Krug Champagne, to bring their two distinctly different brands to life online through effective, forward-thinking digital programs that build awareness, drive traffic and engage audiences.
LaForce Digital created visual and tonal voices that are representative of each brand’s heritage, while resonating with existing and new audiences.
Each brand’s “voice” differentiates from one another visually, creating opportunities to recruit and engage diversified audiences.
Krug Champagne’s Instagram audience grew by 268% in the first year of platform management; the brand has experienced 3,196% growth to-date.
Veuve Clicquot is the #1 most-followed alcohol brand on Instagram in the US, earning more engagements year-over-year than the #1 and #2 most-followed global brands in the category.