Celebrity + Influencer Campaigns.
Veuve Clicquot Influencer Partnerships
Influencer Partnerships have been key to the work LaForce has built with Veuve Clicquot since 2012 – including the creation of Veuve Clicquot’s Instagram channel and eventually establishing them as a household name in social media.
LaForce established a series of influencer-driven programs to drive awareness, create relatability and recruit like-minded followers. Key programs include:
- “Clicquologist” Program: An aspirational program encouraging the sharing of Clicquot Rich cocktails throughout the year to educate consumers about the brands newest offering
- Clicquot Destinations: A travel series inviting select influencers to document their unique experiences at flagship Veuve Clicquot hotel and resort properties
Four influential Clicquologist partners contributed to a collection of 112 cross-promotional Instagram posts during the lifetime of the program.
Key brand profiles experienced 83% higher than average follower growth on cross promotion dates, and Clicquot “Destinations” properties are now top retailers for champagne. The account with the most digital support is the #1 Clicquot Rich retailer in the U.C.