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Celebrity + Influencer Campaigns.

Veuve Clicquot Influencer Partnerships
Veuve Clicquot Influencer Partnerships

Influencer Partnerships have been key to the work LaForce has built with Veuve Clicquot since 2012 – including the creation of Veuve Clicquot’s Instagram channel and eventually establishing them as a household name in social media.

LaForce established a series of influencer-driven programs to drive awareness, create relatability and recruit like-minded followers. Key programs include:

  1. “Clicquologist” Program: An aspirational program encouraging the sharing of Clicquot Rich cocktails throughout the year to educate consumers about the brands newest offering
  2. Clicquot Destinations: A travel series inviting select influencers to document their unique experiences at flagship Veuve Clicquot hotel and resort properties

Four influential Clicquologist partners contributed to a collection of 112 cross-promotional Instagram posts during the lifetime of the program.

Key brand profiles experienced 83% higher than average follower growth on cross promotion dates, and Clicquot “Destinations” properties are now top retailers for champagne. The account with the most digital support is the #1 Clicquot Rich retailer in the U.C.

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