Veuve Clicquot Social Media Campaign for Holiday
In advance of the 2018 holiday season, LaForce Digital was tasked with creating a campaign that stood out from a crowded landscape of branded social content. How do we enact that Veuve Clicquot “twist” to a season that has been promoted time and time again?
LaForce leveraged Veuve Cliquot’s social media platforms to invite Veuve Clicquot’s social audience to a New York holiday party, a celebration of all things festively Veuve Clicquot. Drawing inspiration from 360 video, each video in the 9-part series and corresponding Instagram Stories showcased a unique holiday scenario behind every door, and around every corner.
By incorporating holiday-themed “takeaways” within the campaign, audiences were encouraged to create their own Clicquot moments. Stories featured Clicquot Rich cocktail recipes, a holiday playlist, hosting tips, festive décor advice, alongside purchase CTAs.
In-feed social media video garnered 62,558 organic views, and Instagram Stories 479,300 organic views. Cross-promotion media on influencer channels resulted in an estimated 9.5MM social media impressions, and Instagram Stories featuring holiday entertaining takeaways earned a completion rate 13% higher than the 2018 average.