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Veuve Clicquot Social Media Campaign for Holiday
Veuve Clicquot Social Media Campaign for Holiday

In advance of the 2018 holiday season, LaForce Digital was tasked with creating a campaign that stood out from a crowded landscape of branded social content. How do we enact that Veuve Clicquot “twist” to a season that has been promoted time and time again?

LaForce leveraged Veuve Cliquot’s social media platforms to invite Veuve Clicquot’s social audience to a New York holiday party, a celebration of all things festively Veuve Clicquot. Drawing inspiration from 360 video, each video in the 9-part series and corresponding Instagram Stories showcased a unique holiday scenario behind every door, and around every corner.

By incorporating holiday-themed “takeaways” within the campaign, audiences were encouraged to create their own Clicquot moments. Stories featured Clicquot Rich cocktail recipes, a holiday playlist, hosting tips, festive décor advice, alongside purchase CTAs.

In-feed social media video garnered 62,558 organic views, and Instagram Stories 479,300 organic views. Cross-promotion media on influencer channels resulted in an estimated 9.5MM social media impressions, and Instagram Stories featuring holiday entertaining takeaways earned a completion rate 13% higher than the 2018 average.

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