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Boden Royal Baby Media Relations Campaign

LaForce leads the media relations and communications strategy for Boden in the US. In anticipation of the Spring 2019 arrival of Baby Sussex, Boden launched a British Baby Classics collection, tasking LaForce with creating awareness and generating sales with US consumers through earned media.

LaForce executed a strategic PR campaign, inclusive of an experiential press and influencer event, VIP product gifting and a charity partnership. LaForce launched the collection with the goal of securing earned media coverage in flagship fashion and parenting publications.

Notable media placements on top digital verticals include The TODAY show, People.com, Parents.com and Refinery29.com. In total, the campaign garnered over 230 million earned media impressions.