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SheaMoisture Editorial Media Campaign

LaForce collaborated on strategic media relations with SheaMoisture for more than three years, transforming it from a brand with a small-but-dedicated following to a leader in the new general beauty market. The agency has supported the brand through its evolution, adapting to a changing industry and consumer landscape while remaining true to its core community

Through dedicated outreach to our wide network of contacts across the media spectrum, LaForce has helped solidify SheaMoisture’s position as a beauty and skincare leader. A comprehensive communications campaign emphasized and celebrated the brand’s innovation, inclusiveness, and multi-cultural identity. Tried-and-true tactics, including consistent interfacing with editors and content creation moments like creative mailers and launch events have been vital to capture the attention of beauty, wellness, lifestyle and health media.

LaForce secured more than 22 beauty awards (and counting) within the past year, most notably Allure Best of Beauty, and the first-ever Cosmopolitan Hair Awards.

Media targets include outlets that speak to the core community and those reaching a broader audience of new and devoted fans. Examples include Elle.com, Essence, and PopSugar.