Ivy Candelaria
Senior Vice President
Ivy Candelaria
Senior Vice President
Ivy Candelaria designs out-of-the-box narratives for clients in the retail and beauty sectors. Her ability to examine a brand’s identity and shift the axis of public perception makes her a master strategist and storyteller.
For Target, she has been instrumental in promoting the evolution of the retailer’s beauty category, as well as owned brands in apparel. Her expertise in shepherding large-scale activations, from concept to reality, has been key for Target’s ground-breaking design partnerships. Candeleria oversees U.S. and global campaigns across a portfolio of beauty brands including YSL Beauty, SkinCeuticals, Maybelline and SheaMoisture, among others.
Candeleria escapes as often as she can to the beaches in her home state of New Jesey with her husband and two children, Christopher, and Arielle, and credits her love for the sun and for family to her Filipino heritage. Her nurturing spirit is foundational to her leadership style and is evident in the tight-knit and trusting environment among her team. Candelaria has been with LaForce since 2008.