Target

For more than a dozen years, LaForce has helped position Target as a leader in fashion and lifestyle. Our groundbreaking efforts have ranged from such never-seen-before stunts as a vertical fashion show, where acrobats models used the side of buildings in Rockefeller Center as a “runway,” to a recent collaboration with Marimekko, the Finnish design company, when Target commandeered The High Line Park in New York’s West Chelsea, and embellished it with Marimekko’s most iconic prints appearing in sculptural shapes several stories tall.

Banana Republic

For nearly two decades, LaForce has partnered with Banana Republic on a multitude of integrated media programs and initiatives. Striving to always exceed past accomplishments, the agency has overseen marketing campaigns for a line of clothing inspired by the television series “Mad Men;” a first-ever runway show at 35,000 feet, coordinated with Virgin Atlantic Airways; and a Yoga class for hundreds at Grand Central Station to promote a “stretch” collection.

Veuve Clicquot

For nearly ten years, LaForce has supported Veuve Clicquot in its mission to redefine the Champagne category across press, digital and social media. LaForce works with the brand to create and execute annual programs such as the Veuve Clicquot Polo Classic in New York and Los Angeles, and the Clicquot Carnaval event in Miami. The team builds memorable experiences through compelling partnerships, buzz-driving experiences and more. Veuve Clicquot’s award-winning social media channels are heralded as a best-in-class cross-section of event, media and partnerships.

LinkedIn

LaForce executes a range of programs, from celebrity-driven gatherings and global research initiatives, to making sure the world knows about content generated by famous LinkedIn influencers such as Lena Dunham, Chelsea Handler, Bill Gates, and President Barack Obama.

Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences. Since becoming the Official Automotive Partner of NYFW: The Shows in 2015, Lexus has reinforced its commitment and service to the fashion industry through strategic partnerships and the successful #HowFashionTravels campaign. Further, Lexus supports American fashion through the CFDA + Lexus Fashion* Initiative, an intensive mentorship program for designers with the goal of elevating the level and percentage of sustainability within their businesses. LaForce oversees the PR strategy for Lexus’ fashion initiatives and leverages high-profile partnerships for publicity and consumer awareness.

Swarovski

During its long-standing relationship with Swarovski, LaForce has added extra sparkle and luster to this Austrian producer of luxurious crystal. Through a variety of partnerships with Victoria’s Secret, Judith Leiber Couture, Maison Martin Margiela and TEVA, LaForce has let Swarovski shine at book launch celebrations, elaborate black-tie parties, and on glamorous red carpets around the world.

Intel

Demonstrating Intel’s leadership at the intersection of technology and fashion, LaForce amplified the brand’s hand-in-hand partnership with the CFDA/Vogue Fashion Fund. To bring Intel’s expertise to life, we supported the brand’s first-of-its-kind debut at Paris Fashion Week, bringing wearable technology from lab to catwalk.

Mount Gay Rum

Dialing back to Mount Gay Rum’s deep rooted heritage in Barbados and over 300 years of craftsmanship and refinement, LaForce kicked off Time Well Spent, a program that embraces the brand’s unique respect for time and fosters meaningful bonds. Through a series of après occasions in Telluride, Newport and Barbados, Time Well Spent comes to life through genuine bonding moments, authentic relationships and shared passions enjoyed with friends over Mount Gay Rum cocktails.

MICHELE Watches

Unapologetically feminine, MICHELE defines new luxury – meant to be lived in, shared and made one’s own. Through media outreach and influencer campaigns, LaForce brings the beauty of MICHELE to every leading lady, one beautifully-adorned wrist at a time.

Cointreau

Inspired by Cointreau’s passion for creating handcrafted cocktails at-home, LaForce brought to life The Art of La Soirée through a series of interactive and press driving events with influential hosts. The soirées shared the story of Cointreau to generate awareness for the orange liqueur as the essential ingredient for classic cocktails through inspired entertaining and artful evenings in New York City, Los Angeles, Chicago and Dallas.

HUNTER

Founded in 1856, HUNTER is a British heritage brand renowned for its iconic Original boot and holds two Royal Warrants of Appointment to HM The Queen and HRH The Duke of Edinburgh. The brand has a rich history of innovation and continues to be a pioneer for outdoor performance. With a focus on North American media, LaForce partners with HUNTER in securing robust placements in a wide range of outlets that resonate with the consumer.

The Beekman

Recognized by its extraordinary nine-story Victorian atrium and majestic skylight, The Beekman is located at the epicenter of downtown Manhattan’s revitalized neighborhood. ​Housed in a historic 1881 landmark property and one of New York’s great architectural treasures, The Beekman features 287 fully-appointed rooms, including 38 suites and two signature penthouses. LaForce targets a range of outlets to keep the popular hotel top-of-mind, and most recently launched the rooftop Turret Penthouses.

Carl’s Jr.

Carl’s Jr. is the quick-service restaurant known as the place to go for a big, juicy burger. LaForce brings to life the big flavor in a big way through a national, integrated publicity campaign from saucy press and influencer activations, to hand-crafted brand experiences – and everything in between.

Sotheby’s Home

Sotheby’s Home is an online consignment marketplace specializing in vintage and antique furniture, decorative objects, contemporary art, prints and accessories.  The collections feature timeless pieces and one of a kind items from well-known showrooms and galleries listed alongside private consignments across antique, vintage and contemporary design. For consignors, Sotheby’s Home offers a full-service solution encompassing all steps of the selling process, from curation and photography to moving and delivery.Formerly Viyet, LaForce helped launch Sotheby’s Home to promote the rebrand under the Sotheby’s umbrella through a media relations program as well as promoting ongoing celebrity and tastemaker sales, curated collections and social influencer strategies.

Krug Champagne

Since 1843, Krug has produced the most generous expression of Champagne every year, regardless of climatic unpredictability. LaForce supports the brand team by creating unprecedented pairing experiences coupling exceptional Champagne, food and music for “Krug Lovers” around the U.S and across the globe. Our rough luxury vibes are also translated across digital platforms, delivering a glimpse into the House of Krug.

Rooftop at Exchange Place

LaForce launched the Rooftop at Exchange Place, a sky-high venue spanning 10,000 sq. ft. with unbeatable views of the Manhattan skyline on the top floor of Hyatt House Jersey City. Just a short train or ferry ride from Manhattan, this year-round destination features a retractable glass roof and floor to ceiling accordion-style doors that open completely to stunning waterfront views. Through strategic national and local PR efforts, LaForce has raised awareness for the property as a must-visit destination outside NYC.

Clarks

Founded in the village of Street in 1825, C&J Clark Limited is an internationally recognized leader in footwear. Long known for creating the iconic Clarks Desert Boot, the company remains true to a heritage of style, comfort, and quality. Clarks portfolio includes men’s, women’s, and children’s footwear and accessories, sold worldwide through owned retail, ecommerce, and wholesale partners. LaForce oversees the overall communications campaign and secures prominent media placements and executes partnerships.

Hardee’s

When America is looking for down home food, done right, they go to Hardee’s. Together with LaForce, we’re bringing buzz to the business, through creative activations, a national publicity campaign, and a whole lot of Made from Scratch Biscuits.

Ruinart

Ruinart, the very first established Champagne House, since 1729. Beloved for it’s signature Blanc de Blancs and credited for creating the very first Rosé Champagne in 1764, Ruinart has a deep rooted history in being “Forever First,” as well as in the arts. LaForce supports the House in revealing its artist collaboration each year in Paris, in addition to the many global art fairs that display the piece year-round. Past artist collaborators include Dustin Yellin, Jaume Plensa, and Liu Bolin, among many others.    

Marco Bicego

Born to a goldsmith father in Italy’s Veneto region, Marco Bicego spent years perfecting his craft at his family’s atelier. Driven by a desire to create jewelry that blends Old World craftsmanship with modern fashion sensibility, Bicego launched his eponymous jewelry company in 2000. Today, with the help of LaForce, Marco Bicego has established itself as a leader in the luxury accessories arena and the brand is continually redefining the phrase “everyday luxury,” crafting easy-to-wear jewelry that pairs as effortlessly with a t-shirt as it does a ball gown.

Brookfield Place New York

LaForce was tapped to oversee all communications for Brookfield Place New York, the downtown destination for fashion, food, art and culture on the Hudson River. Programs range from place-making positioning, to securing coverage on retail activations, culinary happenings, tenants relations, property events and more. LaForce also oversees the initiative Arts Brookfield – a free, cultural experience every year. From concerts, theater and dance to film screenings and art exhibitions, LaForce handles it all!

STK / The ONE Group

LaForce created a strategic PR campaign to reposition STK as an elevated, energetic dining experience and generate consumer interest. With a focus on all North American locations, LaForce’s goal is to develop the overall corporate messaging surrounding national expansion and keep momentum with press and consumers for STK restaurants by securing brand stories as well as supporting each regional location on a local level.

Marissa Webb

Since launching her eponymous label during the Spring 2013 Fashion Week in New York, Marissa Webb has been celebrated for her juxtaposition of whimsical feminine elegance, with cool, masculine tailoring. Thanks to LaForce’s successful media campaign, Webb is now recognized as a young designer on the rise.

3M

LaForce implements a wide range of creative initiatives for 3M, a global leader in consumer packaged goods such as Post-it Notes and Nexcare Bandages. Of late, we’re involved in fueling a “war” between employees at technology start-ups and ad agencies, who are battling to create the most elaborate murals from Post-it Notes on exterior windows of offices in downtown Manhattan. With LaForce’s encouragement, this good-natured rivalry has gone viral, and gained immense exposure for 3M.

Fiskars

Whether you are a home chef, gardener, scrapbooker, performance artist, or costume designer, you’ll soon discover Fiskars scissors and outdoor and garden tool collections are a cut above! LaForce is executing a multi-faceted media campaign to raise awareness of Fiskars’ illustrious history (the company was established in Finland in 1649) and make it relevant to today’s DIY consumer.

The Botanist

To highlight The Botanist Gin’s unique Scottish heritage and versatile spirits profile, LaForce creates visually compelling and engaging press activations and events. From interactive pop-ups in key markets that bring the “Be The Botanist” ethos to life, to Cocktail Workshops that educate influencers and press about the unique spirit, LaForce amplifies the brand’s ongoing #BeTheBotanist campaign. LaForce also executes a robust media campaign that underscores The Botanist’s distinct profile through a series of strategic media and influencer partnerships with tastemakers, chefs and more. 

Mark and Graham

Introducing Mark and Graham as a premiere gifting retailer, LaForce launched the Williams-Sonoma Inc. brand to consumer and lifestyle media. Continuing to build awareness around Mark and Graham, we work with the brand to elevate seasonal collections, host press previews and solidify coverage in a range of national fashion, home and lifestyle media.

Supima Cotton

LaForce was asked to turn up the volume on an annual Design Competition sponsored by Supima, which is often called the “cashmere of cotton.” After announcing winning fashion students from across the United States with much local fanfare, they were brought to New York’s Fashion Week, and then finally on to Paris, for an exhibition at the American Embassy near the Place de la Concorde. The result? Supima enjoyed a blitz of national and international press coverage.

Skagen

Until Skagen Denmark, men and women alike had trouble finding a watch that is thin, light, minimalist in style, and looks more expensive than it is. LaForce is embarking on a communications campaign to highlight how this American brand is inspired by Danish design: meaning, a watch that is streamlined, and sleek, but is also warm and full of character. It’s about time!

Eva NYC

Created in Brooklyn in 2012, Eva NYC is a professional quality brand of hard-hitting styling tools and haircare products. Using advanced technologies and high-quality ingredients, this award winning haircare brand promotes stronger, healthier and #trendslaying hair. LaForce is further positioning Eva NYC as a go-to brand for haircare products and tools through a steady stream of product coverage, brand features and influencer seeding programs.

Spotify

In celebration of World Cup ’18, LaForce worked with Spotify to invite listeners to pump up the game this summer!  LaForce oversaw “The World’s Game” campaign, which linked music and soccer – two forms of cultural expression with equally passionate fans – through a variety of exciting initiatives. LaForce also executed a fitness event at Spotify’s rooftop with Olympic and World Cup Champion, Brandi Chastain, who created her own high-energy playlist and workout routine for the occasion.

Hubble

Hubble launched in November 2016 as the country’s first direct-to-consumer contact lens brand, dedicated to making it affordable and convenient to wear high-quality contact lenses every day. By cutting out intermediaries, Hubble lenses cost less than half the price of competitors and the online subscription makes Hubble’s high-quality, FDA approved contact lenses hassle-free.

nyakio

LaForce helped launch nyakio, a clean skincare brand that celebrates global beauty secrets shared with founder, Nyakio Grieco, by her family and friends. Since the launch, LaForce has maintained the brand’s visibility through a robust media and influencer campaign.

The Envoy Hotel

The Envoy Hotel is Autograph Collection Hotels’ first Boston property and a beacon in the city’s Seaport District. The Envoy Hotel offers a modern, design-forward aesthetic and a comfortable, easy-going vibe. The property provides handcrafted experiences, where accommodations along with smart food and drink, are served with a local perspective and surrounded by a waterfront vantage point. LaForce is tasked with increasing awareness on a national perspective for the hotel and its two trendy F&B outlets, Lookout Rooftop and Bar and Outlook Kitchen & Bar.

SheaMoisture

This family-owned personal care brand is based on recipes created by the founder’s grandmother. The brand is known for breaking down the divisive constructs of traditional beauty standards. In less than two years, LaForce has helped SheaMoisture earn more than 20 beauty awards, including “Best of Beauty” from Allure, “Best In Black Beauty” from Essence, Glamour’s “Beauty Awards,” and Teen Vogue’s “Beauty Game Changers.”

Landlord

A newcomer to the New York men’s fashion scene is Landlord, which LaForce is preparing to debut at New York Fashion Week: Men’s. Landlord’s look is loose, boxy, and utilitarian-inspired, with silhouettes that refer to workwear, but with billowing sleeves, oversized pocketing, and exaggerated hardware.

Chilewich

After stumbling upon an underutilized woven textile with enormous design potential, founder Sandy Chilewich introduced her placemats and area rugs in 2000, and her products took off instantly. Passionate about designing beautiful, durable and easy to clean textiles, Sandy and her husband Joe have grown the business, with a range of materials designed in-house and made in their own U.S. factory for both residential and commercial applications. Through a media relations program, LaForce has teamed up with Chilewich to increase awareness around the brand’s design story, founder and breadth of beautiful placemats, rugs, wall coverings and beyond.

The Skylark

Perched 30 stories above Midtown, The Skylark, is a sophisticated year-round rooftop lounge which connecting leaders from the worlds of fashion, technology and business. LaForce manages Tuesdays at The Skylark, a discussion series bringing together influencers from fashion and tech for networking and learning.

HELFRICH Los Angeles

Made in Los Angeles and focused on luxurious basics that offer the flexibility and sartorial conveniences women want, HELFRICH offers elevated knitwear with a California sensibility. Through celebrities, influencers and media outreach, LaForce is well on our way to making HELFRICH the latest brand to take over your Instagram feed.

Glam & Go

The express blowout and styling bar reinvents the way busy women receive blowouts. Pairing convenient locations with top stylists, the “green-room” beauty experience is available where women need it the most – gyms, boutique studios and hotels. LaForce is executing a multi-pronged awareness campaign as this start-up expands. Hello great hair days!

The James

LaForce was tapped to handle the PR for The James Hotels, the ideally situated luxury boutique hotels located in New York City and Chicago. With a focus on the NoMad location, LaForce creates meaningful programming, media initiatives and calm, cool experiences that highlight the hotels’ dedication to local culture, intuitive touches, well-being and playfulness.

Andy Boy

To amplify the nutritional benefits, delicious nature and versatility of its flagship product, Broccoli Rabe, Andy Boy, the brand behind the bright pink label on your favorite, high-quality fruits and vegetables, teamed up with LaForce to execute a truly unique publicity program. Through robust media relations and partnerships with celebrity nutritionist Keri Glassman and clean-eating chef Candice Kumai, LaForce is driving awareness around this delicious and nutritious superfood and making Broccoli Rabe relevant to millennials.

TELFAR

LaForce worked with designer TELFAR to present his Spring 2017 runway collection during New York Fashion Week. The ground-breaking designer is known for producing androgynous basics with twists. The show received some of the best reviews of the week, including raves from Vogue, T: The New York Times Style Magazine and Dazed and Confused. 

Seaport District – NYC

An essential part of New York for over 300 years, the re-envisioned Seaport District continues to function as a much-needed community anchor and a “port of discovery” for the rapidly growing population of Lower Manhattan. Working with The Howard Hughes Corporation, LaForce created a campaign for awareness around the Seaport District NYC, leading up to the opening of Pier 17 in 2018.

WhistlePig

WhistlePig engaged LaForce to expand the popular Rye whiskey brand’s notoriety in the luxury lifestyle sector. Founded in 2008 by a team of dedicated Rye enthusiasts, WhistlePig is committed to producing diligently aged and deeply complex whiskey. Each bottle is distilled at the WhistlePig Farm using barrels hand-selected to enhance the flavor and water from the well located on the picturesque property. LaForce’s campaign includes leveraging their portfolio with consumer and trade-facing media while developing partnerships, experiences and events; ultimately broadening their fan base while keeping it the cult classic whiskey of bartenders and industry insiders.

VIM & VIGR

Weaving style and quality into therapeutic threads, VIM & VIGR compressions socks are designed to make you look good and feel great. Through a robust media campaign, LaForce is building awareness around the product and its health benefits.  

Care/of

LaForce conceived and executed the PR strategy for the launch of Care/of that reinvents the way consumers shop for vitamins and supplements. The company provides a personalized approach to vitamins and delivers daily packs straight to your door. As a first-of-its-kind company in this category, Care/of is committed to transparency in sourcing and supply chain, honesty in science and research, and straightforward recommendations tailored to the individual.

Gobble

If you’re like us, one of the most challenging parts of the day is getting a fresh, healthy meal on the dinner table. Meet Gobble, the dinner solution we’ve all been looking for. Gobble is the only company that delivers fresh, quick, one-pan dinners that anyone can cook in less than 15 minutes. Leveraging CEO Ooshma Garg, LaForce is working to amplify Gobble’s unique story and national expansion.

Mignonne Gavigan

Founded in 2014 by North Carolina native Mignonne (Maggie) Gavigan Smith, Mignonne Gavigan is a jewelry and accessories collection featuring elements of beading, artistry and handmade design with everyday wearability. Headquartered in New York, Mignonne Gavigan collections can be found at top specialty retailers including Bergdorf, Neiman Marcus and at www.mignonnegavigan.com. LaForce works with Mignonne Gavigan on media strategy, events, celebrity and influencer seeding.

HUE

The agency is maintaining HUE as a vibrant, style source for fresh millennial audience. We’ve boosted the brand’s reach, awareness and acquisition. Our New York Fashion Week partnerships resonate across the brand’s content channels and are amplified through influencer partnerships.

Omega

My name is Bond, James Bond. LaForce leveraged Omega’s association with Daniel Craig in “Skyfall,” and other recent films in the 007 franchise, though our efforts hardly stopped here. To highlight Omega’s expansive assortment for men and women, we also publicized the brand’s global partnerships with the Olympic Games, and the PGA Tour.

Nexcare Bandages

Every two seconds, someone in the U.S. needs blood. Helping to raise awareness through the annual Nexcare Give campaign, LaForce creatively engages the American Red Cross and America’s Blood Centers. Partnerships with celebrities like supermodel Niki Taylor also helps spread the word and save lives.

Kiss My Face

For more than a dozen years, LaForce has impressed upon the health-conscious, organic and toxin-free consumer that Kiss My Face is the hair and skin care for them. Most recently, we’ve focused on the Kiss My Face collection of sun care products, which allow the whole family — Mom, Dad, Kids — to safely enjoy their time at the beach.

NYDJ

Founded in 2003 in Los Angeles, NYDJ is a denim and apparel brand designed by and for women. Known as the original slimming jean, every pair of NYDJ jeans and pants features its exclusive Lift Tuck® Technology that slims in the front and lifts in the back, contouring your curves for a flattering fit.

Since becoming a client in 2008, LaForce has developed a range of programs and celebrity and social influencer partnerships to create buzz, raise awareness and elevate the NYDJ brand.

White House Black Market

White House Black Market, a division of Chico’s FAS, Inc., is known for its elevated style and quality. Since 2016, LaForce has worked with the brand to develop digital influencer strategies, promote seasonal campaigns and maintain a steady flow of press coverage.