INTERSECT BY LEXUS – Celebrity Grand Opening Event

With our deep personal relationships to celebrities, tastemakers and thought leaders, INTERSECT BY LEXUS tapped LaForce to launch their third concept space, the first in the United States, in New York’s Meatpacking District.

Designed to introduce New York City’s elite to INTERSECT, the immersive grand opening experience appealed to all five senses. LaForce worked to create “moments” throughout the evening, which included a mix of celebrity attendees, each representative of INTERSECT’s core pillars.

LaForce secured celebrities Justin Theroux, Rami Malek, Rosie Huntington-Whiteley and Winnie Harlow to attend the grand opening event. The opening garnered more than 60 pieces of coverage highlighting the celebrity attendees in publications including New York Magazine’s The Cut, Harper’s Bazaar, W Magazine, New York Post’s Page Six, ELLE and People.