Lead
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Please apply via LinkedIn.

Contribute to the LaForce Digital Practice by effectively managing multiple accounts and team members, while also serving as a key client contact. A successful senior member of the Digital Practice is an established leader and is viewed as a seasoned professional; respected by senior clients, with a proven track record that demonstrates team growth by leading, maintaining, and winning new business.

Business Development

• Lead, develop and pitch new business from start to finish with the goal to win
• Stay up to date with market changes and pursue new business opportunities
• Partner with Practice Leader to vet opportunities that will further the vision of the Practice and company

Project Management

• Drive account work streams with ownership and accountability
• Provide forward-thinking solutions for clients and plans that meet client objectives; demonstrate creative thinking and ensure goals are being delivered
• Lead plan development for existing and potential clients based on research and measurable outcomes
• Lead digital and social strategy development
• Lead social campaign development, collaborating with outside creative and in-house teams
• Lead influencer marketing campaigns
• Oversee team with research, ideation and presentations for new business opportunities
• Regularly present fresh, compelling digital-driven ideas
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

Client Management

• Be a trusted advisor to clients through your ability to listen, reason, imagine, and proactively solve client problems
• Manage client relationships, provide strategic counsel, guidance and problem solve
• Partner with the Practice Leader to manage and motivate account teams to deliver superior client service
• Use your leadership and category expertise to be your clients’ senior strategic partner and point of contact for troubleshooting

People Management

• Be a mentor. Work with HR team to identify skills development needs and support efforts to improve for team members
• Provide constructive feedback during performance reviews and on an ongoing basis
• Continually look for ways to engage top performers through career and learning opportunities so they remain engaged with their future at our company.
• Oversee team of Digital Strategists who are responsible for:
• Day-to-day content calendar production
• Community Management
• Content strategy execution (influencer, creative)
• Reporting

Agency Responsibilities

• Demonstrate behavior consistent with the LaForce culture, values and business conduct
• Adhere to LaForce confidentiality and disclosure agreements and code of conduct
• Support the Practice Leader in the execution of a practice plan that aligns with our agency’s broader strategic plan

We offer great benefits too!

-Generous vacation package that increases with tenure in addition to sick days, personal days and your birthday off too!

-Employer contributions towards medical, dental and vision plans

-Additional benefits you may opt-in for: FSA (personal and dependent care), Legal Insurance, Pet Insurance, Life Insurance, etc.

-Pre-Tax Transit Benefits

-Very generous employer match towards your 401K

-Summer Friday schedules

-Generous holiday schedule- we close between Christmas and New Years!

-Parental Leave policy that increases with tenure

-Gym benefits

-Partnerships with HealthKick as well as fitness studios around NYC to provide our employees with corporate discounts

-Strong company culture and happy work environment!

-Ability to forge your own path (express an interest in a client you want to pitch, suggest new ideas/ policies, express an interest in a course and we will help you participate!)

Please apply via LinkedIn.

LaForce is currently seeking Account Directors with generalist experience ranging from CPG/Consumer, Beauty and Lifestyle experience. In this position you will be responsible for effectively managing multiple sizable accounts and account teams, including financials, and will serve as key client contact. An established leader viewed as a seasoned professional; respected by senior clients, with a proven track record that demonstrates team growth by leading, maintaining and winning new business.

Responsibilities (include but are not limited to):

Program/Project Management

• Accountable for all programs, strategic direction and projects managed
• Monitors programming to ensure that deadlines and quality standards are met

Client Management

• Defines scope-of-work and sets client expectations
• Establishes metrics for determining success and evaluates programs with team and client
• Provides counsel to clients and sets strategy and direction of work
• Has a thorough understanding of client’s business and competitive environments
• Demonstrates the ability to successfully navigate communication across a diverse client roster including tailoring tone, delivery, evaluating approach, etc. when necessary
• Identifies client problems and creative challenges and sees them through without guidance

 Media Relations

• Responsible for identifying strategic media relationships and ensures overall media strategy is aligned with client/ brand goals
• Develops new and creative media strategies
• Guides account support to ensure successful implementation of media strategies

People Management

• Manages, mentors and develops staff
• Provides clear, concise direction and feedback that garners buy-in from team members
• Responsible for the review process of direct reports
• Sets account priorities and communicates them accurately and efficiently to team members
• Commits to continuous learning and improvement of leadership skills; sets and pursues goals

Business Management /Development

• Develops and grows senior-level client relationships
• Introduces clients to new capabilities, initiates new business process and exhibits an overall enthusiasm for team growth
• Develops new business plans and demonstrates clear understanding of strategy as it pertains to each brand/ client, without direction
• Demonstrates strong presentation skills and ability to influence decision-makers

Financial / Budget Accountability

• Contributes to and/or oversees team revenue; ensures that accounts are managed for agency profitability
• Analyzes and oversees budgets across team portfolio, where applicable

Skills, Qualifications and Knowledge:

• Bachelors degree with 8 plus years of agency experience
• Superior written and verbal communication and presentation skills
• Ability to manage, motivate and lead team efforts
• In-depth analytical skills
• Exceptional interpersonal and relationship-building skills
• Innovative thinker – ability to develop creative solutions and new programs
• Evaluate creative ideas from clients and staff
• Exhibits broad understanding of digital and social marketing, leading trends and changes and current landscape
• Proven ability to consistently make sound judgments and effectively motivate and manage team members
• Sets the direction and leads strategic client programs
• Works with leadership on anticipating needs and aligning current and new team members
• Ability to independently get annual programs “off the ground,” set priorities, and ensure team meets client expectations and program goals

We offer great benefits too!

-Generous vacation package that increases with tenure in addition to sick days, personal days and your birthday off too!

-Employer contributions towards medical, dental and vision plans

-Additional benefits you may opt-in for: FSA (personal and dependent care), Legal Insurance, Pet Insurance, Life Insurance, etc.

-Pre-Tax Transit Benefits

-Very generous employer match towards your 401K

-Summer Friday schedules

-Generous holiday schedule- we close between Christmas and New Years!

-Parental Leave policy that increases with tenure

-Gym benefits

-Partnerships with HealthKick as well as fitness studios around NYC to provide our employees with corporate discounts

-Strong company culture and happy work environment!

-Ability to forge your own path (express an interest in a client you want to pitch, suggest new ideas/ policies, express an interest in a course and we will help you participate!)

Please apply via LinkedIn.

LaForce is currently seeking an Account Executive to join our Fashion and Lifestyle team – working with leading brands within the fashion and retail, beauty and lifestyle space. In this position you will be responsible for managing media relations and daily program responsibilities including writing media and client materials, as well as pitching and securing placements in strategic outlets.

Responsibilities (include but are not limited to):

Writing

• Drafts, edits and is responsible for finalizing necessary media and client materials as directed by supervisor

Media Relations

• Develops story ideas and creative pitches for targeted media
• Proven ability to place product and news stories in short-lead, regional and long-lead outlets, as directed by supervisors
• Understands and contributes to media strategy documents
• Manages production and distribution of media relations materials
• Aggressively pursues new media angles and story opportunities
• Actively networks with media to enhance relationships
• Creates and qualifies media lists with minimal review or directive needed

Program/Project Management

• Actively participates in the planning, coordinating and implementation of client programming
• Staffs and promotes client events
• Oversees preparation for meetings/ calls, including materials, event and travel logistics
• Demonstrates initial understanding of program strategy, recaps and overall big picture
• Effectively communicates with all internal agency departments (i.e. Digital, Accounting, HR, IT, Graphic Services)

People Management

• Supervises associate account executive(s), coordinator(s) and intern(s) as applicable
• Responsible for reviewing media lists, client documents and emails from associate account executive’s before they are sent to supervising staff /client
• Accountable for creating a successful working relationship and dialogue with colleagues, clients, and agency partners

Client Management

• Responsible for day-to-day interaction with clients

Budget/ Expense Management

• Understanding of expense management for assigned program elements

Skills, Qualifications and Knowledge:

• Bachelors degree with 2 plus years of agency experience
• Excellent writing, verbal and written communication skills
• Skilled understanding of media, editor/reporter network
• Ability to translate client needs into media opportunities
• Strong project management skills
• Ability to work autonomously
• Superior organization and time management skills
• Proven team player
• Strong ability to take initiative and problem solve
• Recognized ability to successfully take on tasks outside of defined scope
• Understands social media and the role that social media should play in a PR campaign
• Skilled in all relevant software programs – Word, Excel, PowerPoint, Cision
• Keeps up with industry trends

We offer great benefits too!

-Generous vacation package that increases with tenure in addition to sick days, personal days and your birthday off too!

-Employer contributions towards medical, dental and vision plans

-Additional benefits you may opt-in for: FSA (personal and dependent care), Legal Insurance, Pet Insurance, Life Insurance, etc.

-Pre-Tax Transit Benefits

-Very generous employer match towards your 401K

-Summer Friday schedules

-Generous holiday schedule- we close between Christmas and New Years!

-Parental Leave policy that increases with tenure

-Gym benefits

-Partnerships with HealthKick as well as fitness studios around NYC to provide our employees with corporate discounts

-Strong company culture and happy work environment!

-Ability to forge your own path (express an interest in a client you want to pitch, suggest new ideas/ policies, express an interest in a course and we will help you participate!)

Please apply via LinkedIn.

We have an exciting opportunity for a strong Account Supervisor to join our Corporate and Consumer team – working with leading brands within the food, consumer lifestyle and retail space. We’re seeking a holistic, client-focused supervisor with strong media relationships and experience managing teams. In this position you will oversee client programs and act as the primary day-to-day client lead – communicating business needs and objectives, advising on program and campaign goals, creating and executing strategies and more. Strong candidates will have the ability to facilitate integrated programs and synergy across agency partners, client partners and team.

Responsibilities (include but are not limited to):

Program/Project Management

• Responsible for program strategy and development
• Seasoned ability to develop proposals, strategy documents and strategic program recommendations
• Accountable for program success
• Appropriately delegates assignments to team and manages program workflow
• Ensures deadlines are met and work is “packaged” effectively for calls, meetings, etc.
• Demonstrates seamless knowledge of the structure and resources of the agency (i.e. Digital, Accounting, HR, IT, Graphic Services)

Client Management

• Ensures client work is delivered on time, within budget and is value-producing
• Offers strategic advice about programs, measurement criteria, results and overall landscape
• Perceived by clients and team as a strategic thought-leader
• Anticipates client challenges and needs

Media Relations

• Expert in media relations; established relationships with keymedia – experience with media across lifestyle, consumer news and food verticals a bonus
• Consistently strengthens relationships with major media contacts
• Consistently demonstrates ability to secure “WOW” hits
• Provides strategic counsel to clients/team with regard to media opportunities

People Management

• Supervises, reviews the work of and provides effective feedback for coordinator (s)/ junior account executive(s), account executive(s) and senior account executive(s), as applicable
• Participates in solving team issues and is an effective leader and aspirational role model
• Works closely with senior team members to identify and address training, development, education and skill-building needs for reporting staff

Business Management /Development

• Regular participant and contributor to the new business process
• Regularly seeks out ways to add value to the client/agency relationship
• Ability to translate new business and annual program ideas into proposals

Budget/ Expense Management

• Creates, oversees and is responsible for plan budgets

Skills, Qualifications and Knowledge:

• Bachelor’s degree with 6 plus years of agency experience
• Strategic and innovative
• Understands overlap between marketing and communications practices
• In-depth knowledge of client business/industry
• Dynamic presentation and communication skills that gain confidence of client
• Honed problem-solving skills
• Strong project and people management skills
• Consistently keeps up with industry trends and understands how they apply to client’s overall business
• Solid understanding of social media in relation to client objectives; well-versed in all platforms and trends
• Proven success incorporating digital and social marketing into PR campaigns

We offer great benefits too!

-Generous vacation package that increases with tenure in addition to sick days, personal days and your birthday off too!

-Employer contributions towards medical, dental and vision plans

-Additional benefits you may opt-in for: FSA (personal and dependent care), Legal Insurance, Pet Insurance, Life Insurance, etc.

-Pre-Tax Transit Benefits

-Very generous employer match towards your 401K

-Summer Friday schedules

-Generous holiday schedule- we close between Christmas and New Years!

-Parental Leave policy that increases with tenure

-Gym benefits

-Partnerships with HealthKick as well as fitness studios around NYC to provide our employees with corporate discounts

-Strong company culture and happy work environment!

-Ability to forge your own path (express an interest in a client you want to pitch, suggest new ideas/ policies, express an interest in a course and we will help you participate!)

Please apply via LinkedIn.

Contribute to the LaForce Digital+ Social Media Practice by effectively managing multiple accounts and team members, while also serving as a key client contact. A successful senior member of the Digital Practice is an established leader and is viewed as a seasoned professional; respected by senior clients, with a proven track record that demonstrates team growth by leading, maintaining, and winning new business.

Business Development

• Lead, develop and pitch new business from start to finish with the goal to win
• Stay up to date with market changes and pursue new business opportunities
• Partner with Practice Leader to vet opportunities that will further the vision of the Practice and company

Project Management

• Drive account work streams with ownership and accountability
• Provide forward-thinking solutions for clients and plans that meet client objectives; demonstrate creative thinking and ensure goals are being delivered
• Lead plan development for existing and potential clients based on research and measurable outcomes
• Lead digital and social strategy development
• Lead social campaign development, collaborating with outside creative and in-house teams
• Lead influencer marketing campaigns
• Oversee team with research, ideation and presentations for new business opportunities
• Regularly present fresh, compelling digital-driven ideas
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

Client Management

• Be a trusted advisor to clients through your ability to listen, reason, imagine, and proactively solve client problems
• Manage client relationships, provide strategic counsel, guidance and problem solve
• Partner with the Practice Leader to manage and motivate account teams to deliver superior client service
• Use your leadership and category expertise to be your clients’ senior strategic partner and point of contact for troubleshooting

People Management

• Be a mentor. Work with HR team to identify skills development needs and support efforts to improve for team members
• Provide constructive feedback during performance reviews and on an ongoing basis
• Continually look for ways to engage top performers through career and learning opportunities so they remain engaged with their future at our company.
• Oversee team of Digital Strategists who are responsible for:
• Day-to-day content calendar production
• Community Management
• Content strategy execution (influencer, creative)
• Reporting

Agency Responsibilities

• Demonstrate behavior consistent with the LaForce culture, values and business conduct
• Adhere to LaForce confidentiality and disclosure agreements and code of conduct
• Support the Practice Leader in the execution of a practice plan that aligns with our agency’s broader strategic plan

Qualifications:

•  8+ years of agency social media experience

We offer great benefits too!

-Generous vacation package that increases with tenure in addition to sick days, personal days and your birthday off too!

-Employer contributions towards medical, dental and vision plans

-Additional benefits you may opt-in for: FSA (personal and dependent care), Legal Insurance, Pet Insurance, Life Insurance, etc.

-Pre-Tax Transit Benefits

-Very generous employer match towards your 401K

-Summer Friday schedules

-Generous holiday schedule- we close between Christmas and New Years!

-Parental Leave policy that increases with tenure

-Gym benefits

-Partnerships with HealthKick as well as fitness studios around NYC to provide our employees with corporate discounts

-Strong company culture and happy work environment!

-Ability to forge your own path (express an interest in a client you want to pitch, suggest new ideas/ policies, express an interest in a course and we will help you participate!)

Please apply via LinkedIn.

The Community Manager (CM) plays an essential role with social media strategy execution. You will work as part of the Digital Practice to support and manage social media communities across multiple accounts by interacting with each brand’s handles daily, while also keeping in constant communication with key partners (digital team members, PR account team members, clients, etc.).

The CM guides the creation of social media content calendars while supporting a team of social media strategists to execute organic content strategies across owned and operated platforms for a diverse set of clients in the luxury lifestyle and wine and spirits’ space.

• Be the brand voice for clients, interacting with consumers via brand handles on a daily basis
• Post as the brand’s account on social media networks, responsible for posts, replies and continued engagement
• Executing social media content strategies into social media posts – paid and organic
• Crafting the social calendar to align with brand priorities
• Be comfortable writing copy, supporting in tone of voice work
• Establishing performance metrics and reporting performance to team of social media strategies
• Brainstorm ideas on how to recruit more community members for the brand, across social and digital platforms
• Keep up to date with pop culture, trends, creative communities and new technologies.
• Bring creative thinking and collaborative spirit to team when developing work
• Liaise with client on day-to-day basis

We offer great benefits too!

-Generous vacation package that increases with tenure in addition to sick days, personal days and your birthday off too!

-Employer contributions towards medical, dental and vision plans

-Additional benefits you may opt-in for: FSA (personal and dependent care), Legal Insurance, Pet Insurance, Life Insurance, etc.

-Pre-Tax Transit Benefits

-Very generous employer match towards your 401K

-Summer Friday schedules

-Generous holiday schedule- we close between Christmas and New Years!

-Parental Leave policy that increases with tenure

-Gym benefits

-Partnerships with HealthKick as well as fitness studios around NYC to provide our employees with corporate discounts

-Strong company culture and happy work environment!

-Ability to forge your own path (express an interest in a client you want to pitch, suggest new ideas/ policies, express an interest in a course and we will help you participate!)

Looking for a new role, but don’t see one listed here? Submit your resume and we’ll hold on to your information for when an opportunity opens up that’s a fit!

We offer great benefits too!

-Generous vacation package that increases with tenure in addition to sick days, personal days and your birthday off too!

-Employer contributions towards medical, dental and vision plans

-Additional benefits you may opt-in for: FSA (personal and dependent care), Legal Insurance, Pet Insurance, Life Insurance, etc.

-Pre-Tax Transit Benefits

-Very generous employer match towards your 401K

-Summer Friday schedules

-Generous holiday schedule- we close between Christmas and New Years!

-Parental Leave policy that increases with tenure

-Gym benefits

-Partnerships with HealthKick as well as fitness studios around NYC to provide our employees with corporate discounts

-Strong company culture and happy work environment!

-Ability to forge your own path (express an interest in a client you want to pitch, suggest new ideas/ policies, express an interest in a course and we will help you participate!)