Post-it Brand Back to School Campaign

LaForce was tasked to create a comprehensive 360 campaign anchored in the key insight, you’re 42% more likely to get something done if you write it down, to drive home the Post-it Brand’s belief in putting pen to paper.

LaForce created an insights-driven, holistic campaign featuring a celebrity ambassador, shopper marketing integration, social media, creative, public relations activations and more, to promote Post-it Brand during their key back-to-school selling season, all anchored in the 42% statistic.

Through a robust publicity campaign, we secured over 130 placements including People, Bustle, AOL, Access and more featuring Post-it Brand products, the 42% statistic and inspiration for students as they prepared for back to school.