SKAGEN National Color Day Event

Breathtaking events have helped LaForce create brand awareness for SKAGEN, a brand under the Fossil Group portfolio, since 2016. SKAGEN enlisted LaForce’s support to develop a compelling media communications strategy to launch a new watch platform, Aaren Kulor, with a splash.

LaForce rolled out a strategic launch event introducing the new platform on National Color Day with an immersive Instagrammable celebration at The Color Factory in NYC for press and VIPs.

The event resulted in 98% of attendees sharing their experience on social media, garnering over 1 million earned social media impressions.

The collection announcement and event earned dedicated launch press on fashion websites, including Britt + Co.