Target’s New Intimates and Sleepwear Brands Launch
LaForce crafted a three-pronged launch strategy for Target’s intimates and sleepwear business to drive consumer coverage, connect Target to its consumers and meet the needs of its guests.
With the solid strategy in place, LaForce tapped into our network of business and consumer press to generate widespread awareness of Target’s launch. By focusing the story on the importance of size inclusivity to the retailer and how this led to the full reinvention of Target’s intimates and sleepwear business, LaForce capitalized on Target’s move to meet the needs of an evolving consumer.
LaForce secured more than 235 placements across business, industry and consumer media outlets, including The Wall Street Journal/WSJ.com and Glamour.com, CNBC.com, CNN.com, InStyle.com and Refinery29.com, among others. Target’s announcement also infiltrated pop culture news and received a mention in Saturday Night Live’s “Weekend Update.”