Digital + Social
For more than a dozen years, LaForce has helped position Target as a leader in fashion and lifestyle. Our groundbreaking efforts have ranged from such never-seen-before stunts as a vertical fashion show, where acrobats models used the side of buildings in Rockefeller Center as a “runway,” to a recent collaboration with Marimekko, the Finnish design company, when Target commandeered The High Line Park in New York’s West Chelsea, and embellished it with Marimekko’s most iconic prints appearing in sculptural shapes several stories tall.
Demonstrating Intel’s leadership at the intersection of technology and fashion, LaForce amplified the brand’s hand-in-hand partnership with the CFDA/Vogue Fashion Fund. To bring Intel’s expertise to life, we supported the brand’s first-of-its-kind debut at Paris Fashion Week, bringing wearable technology from lab to catwalk.
For nearly two decades, LaForce has partnered with Banana Republic on a multitude of integrated media programs and initiatives. Striving to always exceed past accomplishments, the agency has overseen marketing campaigns for a line of clothing inspired by the television series “Mad Men;” a first-ever runway show at 35,000 feet, coordinated with Virgin Atlantic Airways; and a Yoga class for hundreds at Grand Central Station to promote a “stretch” collection.
LaForce collaborated with illycaffè, the family-owned Italian roaster and leader in top quality coffee, to present the first annual Ernesto Illy International Coffee Award to growers from around the world. The gala event at the United Nations was attended by international chefs and culinary influencers.
LaForce executes a range of programs, from celebrity-driven gatherings and global research initiatives, to making sure the world knows about content generated by famous LinkedIn influencers such as Lena Dunham, Chelsea Handler, Bill Gates, and President Barack Obama.
During its long-standing relationship with Swarovski, LaForce has added extra sparkle and luster to this Austrian producer of luxurious crystal. Through a variety of partnerships with Victoria’s Secret, Judith Leiber Couture, Maison Martin Margiela and TEVA, LaForce has let Swarovski shine at book launch celebrations, elaborate black-tie parties, and on glamorous red carpets around the world.
Taking the concept of experiential retail to an entirely new level, Pirch allows customers to “test drive” a wide variety of kitchen and bath items in its lavishly-designed stores. Hired to inaugurate the company’s newest, 32,000 square foot flagship in New York’s Soho neighborhood, LaForce created a buzz-worthy campaign with celebrities such as Iris Apfel, Nate Berkus and Geoffrey Zakarian, which made Pirch the taste of the town!
Master & Dynamic
Tasked with launching the luxury audio brand Master & Dynamic in 2014, LaForce did its job so well that audiophiles now hail them as not only great-looking, but sonically superb. The agency has promoted partnerships with Proenza Schouler and Colette while helping to place the headphones on the ears of top DJs, designers and journalists.
In over 18 years of representing Perry Ellis, LaForce has managed design collaborations, celebrity ad campaigns, media partnerships, and fashion shows. Most recently, LaForce has broadcast the “Very Perry” brand mantra to make the brand’s casual chic a staple for hip young dudes nationwide.
LaForce has worked with the renowned Finnish design and apparel house Marimekko across a range of program initiatives, including celebrating the 50th anniversary of the brand’s famed Unikko print, programs around executive leadership and helping launch creative director Anna Teurnell’s recent first collection at Paris Fashion Week. Additional collaborations with Banana Republic, Paperless Post and Target continue the brand’s relevance.
LaForce was asked to turn up the volume on an annual Design Competition sponsored by Supima, which is often called the “cashmere of cotton.” After announcing winning fashion students from across the United States with much local fanfare, they were brought to New York’s Fashion Week, and then finally on to Paris, for an exhibition at the American Embassy near the Place de la Concorde. The result? Supima enjoyed a blitz of national and international press coverage.
Established in Bali in 1975, John Hardy creates hand-crafted jewelry that is distinctly modern, yet timelessly appealing. Through strategic media efforts for the brand — be it the launch of a new ad campaign, 40th anniversary celebration, or retail store openings — LaForce has elevated awareness of John Hardy as a true artist’s collective, and a company passionately committed to community and sustainability.
LaForce implements a wide range of creative initiatives for 3M, a global leader in consumer packaged goods such as Post-it Notes and Nexcare Bandages. Of late, we’re involved in fueling a “war” between employees at technology start-ups and ad agencies, who are battling to create the most elaborate murals from Post-it Notes on exterior windows of offices in downtown Manhattan. With LaForce’s encouragement, this good-natured rivalry has gone viral, and gained immense exposure for 3M.
Since launching her eponymous label during the Spring 2013 Fashion Week in New York, Marissa Webb has been celebrated for her juxtaposition of whimsical feminine elegance, with cool, masculine tailoring. Thanks to LaForce’s successful media campaign, Webb is now recognized as a young designer on the rise.
Hubble launched in November 2016 as the country’s first direct-to-consumer contact lens brand, dedicated to making it affordable and convenient to wear high-quality contact lenses every day. By cutting out intermediaries, Hubble lenses cost less than half the price of competitors and the online subscription makes Hubble’s high-quality, FDA approved contact lenses hassle-free.
LaForce conceived and executed the PR strategy for the launch of Care/of that reinvents the way consumers shop for vitamins and supplements. The company provides a personalized approach to vitamins and delivers daily packs straight to your door. As a first-of-its-kind company in this category, Care/of is committed to transparency in sourcing and supply chain, honesty in science and research, and straightforward recommendations tailored to the individual.
LaForce helped Rebecca Minkoff with her first-ever outdoor seated runway show in front of her New York flagship store on an historic, cobblestone street in Soho. LaForce focused on securing designer interviews, key media and influencer attendance, as well as photographer and crew coordination.
Bella Dahl is known for the collection’s laid-back, Southern California style and its exclusive fabrication and wash process called Tencera™. The brand’s fans include Jessica Alba, Sarah Jessica Parker, Kendall Jenner, Jessica Alba and Beyonce. Just sayin’.
Until Skagen Denmark, men and women alike had trouble finding a watch that is thin, light, minimalist in style, and looks more expensive than it is. LaForce is embarking on a communications campaign to highlight how this American brand is inspired by Danish design: meaning, a watch that is streamlined, and sleek, but is also warm and full of character. It’s about time!
A master craftsman and artist, renowned for his command of textured gold and colored gem stones, Marco Bicego has become a top jewelry resource at Neiman Marcus and Saks. Thanks to LaForce, Bicego is now a favorite of the American fashion press, who herald his casually elegant designs as being versatile enough to wear with yoga pants or a party dress.
Perched 30 stories above Midtown, The Skylark, is a sophisticated year-round rooftop lounge which connecting leaders from the worlds of fashion, technology and business. LaForce manages Tuesdays at The Skylark, a discussion series bringing together influencers from fashion and tech for networking and learning.
Glam & Go
The express blowout and styling bar reinvents the way busy women receive blowouts. Pairing convenient locations with top stylists, the “green-room” beauty experience is available where women need it the most – gyms, boutique studios and hotels. LaForce is executing a multi-pronged awareness campaign as this start-up expands. Hello great hair days!
Whether you are a home chef, gardener, scrapbooker, performance artist, or costume designer, you’ll soon discover Fiskars scissors and outdoor and garden tool collections are a cut above! LaForce is executing a multi-faceted media campaign to raise awareness of Fiskars’ illustrious history (the company was established in Finland in 1649) and make it relevant to today’s DIY consumer.
With its powerfully perfect sound, listeners to the Phantom’s cordless, Bluetooth-enabled speaker get quite an earful. Created by Devialet (sometimes called “France’s Apple”), with Bernard Arnault, CEO of LVMH, as a lead investor, Phantom was a sensation in Europe, but unknown in the U.S. before we climbed into the sound booth. By trumpeting the speaker’s luxuriously French connections, and fans such as Sting, Kanye and Karl Lagerfeld, LaForce helped make Phantom a must-listen for American audiophiles.
To amplify the nutritional benefits, delicious nature and versatility of its flagship product, Broccoli Rabe, Andy Boy, the brand behind the bright pink label on your favorite, high-quality fruits and vegetables, teamed up with LaForce to execute a truly unique publicity program. Through robust media relations and partnerships with celebrity nutritionist Keri Glassman and clean-eating chef Candice Kumai, LaForce is driving awareness around this delicious and nutritious superfood and making Broccoli Rabe relevant to millennials.
LaForce worked with designer TELFAR to present his Spring 2017 runway collection during New York Fashion Week. The ground-breaking designer is known for producing androgynous basics with twists. The show received some of the best reviews of the week, including raves from Vogue, T: The New York Times Style Magazine and Dazed and Confused.
If you’re like us, one of the most challenging parts of the day is getting a fresh, healthy meal on the dinner table. Meet Gobble, the dinner solution we’ve all been looking for. Gobble is the only company that delivers fresh, quick, one-pan dinners that anyone can cook in less than 15 minutes. Leveraging CEO Ooshma Garg, LaForce is working to amplify Gobble’s unique story and national expansion.
A newcomer to the New York men’s fashion scene is Landlord, which LaForce is preparing to debut at New York Fashion Week: Men’s. Landlord’s look is loose, boxy, and utilitarian-inspired, with silhouettes that refer to workwear, but with billowing sleeves, oversized pocketing, and exaggerated hardware.
Established in 2013, the androgynous fashion label N-p-Elliott is principled streetwear with an Avantgarde edge. Think of the collection as “survivalist chic,” these clothes allow gender-fluid consumers a way to dress for the apocalypse. LaForce is working to raise the visibility of Nicholas Elliott, the savvy Scotsman behind the brand, who says he draws inspiration from the sciences, shamanism and society.
The agency is maintaining HUE as a vibrant, style source for fresh millennial audience. We’ve boosted the brand’s reach, awareness and acquisition. Our New York Fashion Week partnerships resonate across the brand’s content channels and are amplified through influencer partnerships.
This family-owned personal care brand is based on recipes created by the founder’s grandmother. The brand is known for breaking down the divisive constructs of traditional beauty standards. In less than two years, LaForce has helped SheaMoisture earn more than 20 beauty awards, including “Best of Beauty” from Allure, “Best In Black Beauty” from Essence, Glamour’s “Beauty Awards,” and Teen Vogue’s “Beauty Game Changers.”
My name is Bond, James Bond. LaForce leveraged Omega’s association with Daniel Craig in “Skyfall,” and other recent films in the 007 franchise, though our efforts hardly stopped here. To highlight Omega’s expansive assortment for men and women, we also publicized the brand’s global partnerships with the Olympic Games, and the PGA Tour.
Every two seconds, someone in the U.S. needs blood. Helping to raise awareness through the annual Nexcare Give campaign, LaForce creatively engages the American Red Cross and America’s Blood Centers. Partnerships with celebrities like supermodel Niki Taylor also helps spread the word and save lives.
To heighten consumer awareness and further establish J.W. Hulme Co. as a leading American brand built on a foundation of history and quality craftsmanship, LaForce has secured coverage in key target outlets and engaged with aspirational influencers for strategic partnerships.
Kiss My Face
For more than a dozen years, LaForce has impressed upon the health-conscious, organic and toxin-free consumer that Kiss My Face is the hair and skin care for them. Most recently, we’ve focused on the Kiss My Face collection of sun care products, which allow the whole family — Mom, Dad, Kids — to safely enjoy their time at the beach.
To heighten awareness for leading European beauty lifestyle brand, RITUALS, in the U.S. market, LaForce executed a multi-pronged communications strategy. By articulating the brand’s retail expansion via influencer partnerships, social engagement, media outreach and private store opening events, the agency managed to increase awareness of the brand amongst local consumers. LaForce aligned RITUALS with relevant press and brand partners, resulting in unique B2B partnerships, such as a holiday collaboration with Rent the Runway.
Glasgow Caledonian University New York
Founded with the mission to be the university For the Common Good, GCU opened its New York campus and the Fair Fashion Center to help address the fashion industry’s alarming social and environmental impact. LaForce came on board to introduce the fashion world to the organization, thereby saving the world “one pair of blue jeans at a time.”
Rent the Runway
A digital subscription service, Rent The Runway makes having the newest looks from designers such as Tory Burch, Marchesa, and Diane Von Furstenberg, as easy as watching the latest blockbuster movie from Netflix. Since RTR was a first-of-its-kind way for women to dress, however, LaForce faced a difficult challenge of changing women’s perception of their wardrobe by publicizing the new idea of renting, rather than owning, certain pieces of apparel.
Park Avenue Autumn/Winter/Spring/Summer
The newly relocated NoMad restaurant, from the team at Quality Branded, completely transforms with the changing of each new season. Transitioning everything from the menus to the stunning interior décor, the space is regarded as an iconic New York experience.
Following a wildly successful 14-year run in Boca Raton, Maxwell’s Chophouse reopened in New York’s NoMad neighborhood. LaForce was enlisted to generate awareness with a campaign that highlights service, world-class steaks and chops, and stunning decor.
LaForce worked with hot Australian beauty brand ModelCo to launch it’s first product collaboration — a partnership with model Hailey Baldwin. The ModelCo team said they’d never seen such a “massive volume of press.”
LaForce teamed up with Farm On! to host non-profit, New York State family farm advocacy group on it’s Fourth Annual Big Apple Crunch. To promote eating locally-grown produce, we “produce”d a day-long event with New York State farmers to distribute thousands of apples around the city.
James is the founder and president of LaFORCE. As a highly-regarded media and communications consultant, LaForce directs the range of campaigns across the agency’s diverse client roster. He combines business savvy with an insatiable enthusiasm for the trends and temperaments of the ever-changing media landscape.
LaForce was raised in Green Bay, Wisconsin, and studied English literature and writing at Columbia University. Early in his career, he worked under the legendary fashion publicist Eleanor Lambert, who is often credited with putting American fashion on the global map.
Over more than 30 years in marketing communications, he has managed breakthrough campaigns for top brands such as Banana Republic, 3M, LinkedIn and Swarovski. In 12 years of work with Target, LaForce has been instrumental in promoting the retailer’s ground-breaking design partnerships with Missoni, Liberty of London, Lilly Pulitzer, Marimekko and many more.
LaForce and his husband, the writer Stephen Henderson, spend weekends at their farm in the Hudson Valley, but he is happiest at his office sending out emails and “calling around to bug people.”
After working as a human resources executive at Ralph Lauren, and management at Abercrombie & Fitch, Gordon joined James LaForce in 2008. Gordon is instrumental in creating a nurturing company culture, which provides learning opportunities and operational efficiencies, so LaForce clients enjoy a seamless level of service. Back in the day, Gordon might be found at a karaoke bar with a tambourine in one hand and microphone in the other, but now she is busy preparing to be a new mom!
With her passion for strategy and program management, since 2005, Mills has overseen communications campaigns for a range of lifestyle, design, and consumer brands, including 3M Company, Grand Hyatt, Williams-Sonoma, LinkedIn and Zynga. To unwind from her demanding career, Mills plays competitive volleyball, and has traveled the world, from self-guided cycling tours in Italy and France, to visiting gorillas in Rwanda.
Hinchey’s style combines business savvy with unbridled enthusiasm, warmth and humor. With unrivaled expertise in event production and celebrity management, Hinchey’s team annually executes more than 50 events for a diverse client roster in the realms of entertainment, luxury, wine and retail. A couple memorable moments from her decade with the agency include dumpster diving for a missing diamond necklace, and unstopping a blocked toilet while attired in an evening gown.
Widely admired for her “we-got-every-detail-covered” approach to client service, Forgang works in the retail, fashion and accessories areas, for companies such as Target, OMEGA, Perry Ellis, Baume + Mercier, Ebel and Bergdorf Goodman. Since joining the company in 2007, Forgang developed publicity campaigns for more than 15 design partnerships at Target, including Lilly Pulitzer for Target (2015), which is considered to be the most successful yet. She loves attending the theatre, is a yoga lover and a cycling fan.
A dynamic thinker and leader, Solum brings creativity and passion to her lifestyle and tech clients including 3M, LinkedIn, One Kings Lane, Pepperidge Farm, Pirch, and Williams-Sonoma, Inc. Solum attributes her tenure to the agency’s collaborative culture and her savvy team. Outside of LaForce, she enjoys exploring the city with her husband and daughter, Spencer, and summer weekends in Sag Harbor.
Katie Stephens Fagan
Katie Stephens Fagan
Since 2007, Fagan has worked on a wide range of clients in wine and spirits, entertainment and hospitality, including Krug and B.R. Guest Restaurants. Over the past eight years, she has helped grow the Veuve Clicquot Polo Classic into the internationally-known event that it is today. Fagan is all about team work; she drives her colleagues to accomplish seemingly impossible tasks, but always with a bright smile.
Ariel Moses has extensive PR experience in hospitality, food and beverage, lifestyle, nightlife, travel and consumer products as well as red carpet events. Ariel’s client work ranges from The James Hotels, David Burke Group, Jack Daniel’s, JIMMY, Dream Hotel Group, The Plaza, Gramercy Park Hotel, Tribeca Film Festival, Bagatelle, YOTEL, among many others. When she’s (rarely) not working, Ariel loves musical theater and can often be found sipping a glass of rosé alongside her Pomeranian, Kingston.
Candelaria brings a decade of experience managing campaigns for high-profile clients such as Target, AT&T, RITUALS, Orly, and Rimmel London. She has executed programs and events with more than 70 influencers across a range of industries. Candelaria loves the open and collaborative environment at LaForce, which she says keeps new ideas percolating every day.
Lindsay Porter Miller
Lindsay Porter Miller
A critical thinker with the heart of a creative, since 2007 Porter Miller has brought tenacity, enthusiasm and a southern drawl y’all to her work at LaForce. She leads a dynamic team who “make it happen” in a variety of categories, including work for Banana Republic, Marimekko, and Vimmia. In her own words, Porter Miller says she is a “southern stereotype in that I love my mama and daddy, fried chicken, a good mint julep and church on Sunday … just don’t expect me to wear pastels.”
Goal-oriented and results-driven, Piccolo has extensive experience leading creative programs for brands such as NYDJ, Sperry Top-Sider and Etsy. Since coming on board in 2009, Michelle has managed runway shows for top designers including Rebecca Taylor, Sally LaPointe, and Hervé Leger by Max Azria. Outside of LaForce, you can find her in Brooklyn, cooking up recipes for her blog, “Feeding an Italian.”
Baron’s work as IT Director enables the team to thrive in today’s continuously evolving digital landscape. With nearly 20 years of experience in IT, Baron has built and maintained networks for companies around the U.S. When asked his secret to keeping ahead in the fast-paced world of technology, Baron mentions the occasional assistance of single-malt Scotch whisky.
Since coming on board in 2009, Jessica Holt brings to LaForce a keen eye and knack for charming the media. Jessica makes fast friends with celebrities and reporters alike, making her a staple at the agency’s many events. Over her many years at LaForce, Jessica has been a key team member and leader across a variety of categories, including fashion, retail, spirits, consumer products, celebrity and events. A trusted client resource, Jessica brings a positive, can-do attitude to every aspect of her daily life. She is most at-home in the workplace when partnering hand-in-hand with her teammates and clients or is “in the trenches” of a red carpet bonanza.
Sydney Fazende joined the LaForce team in 2012 and has since been the mastermind behind some of the firm’s most recognized digital campaigns – notably propelling Veuve Clicquot to the #2 most followed alcohol brand on Instagram. Sydney has received a number of industry awards for her work across a range of social media platforms. Prior to leading the digital arm of the LaForce Entertainment Lifestyle team, Sydney built the agency’s digital and social media group. She graduated with honors from the University of Texas at Austin. In her rare free time, she enjoys tracking global trends and hashtags, and spending time with friends exploring new restaurants, laughing and sharing a bottle of wine.
Since 2010, Brittney Marian has managed a variety of corporate and consumer programs for clients in a range of categories. Her expertise spans wines and spirits, luxury, mass retail, entertainment and active wear. Her experience in event execution, celeb-wrangling, media outreach and digital strategy, along with her sardonic sense of humor, make her a favorite among journalists and influencers. Known for keeping calm in the trenches, Marian is the agency’s resident stress reliever.
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