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About


The coffee’s always hot at LaForce!   After grinding away, we brew up steaming-hot ideas to keep our clients buzzing, and their customers, thirsty for more!

LaForce is an independent marketing communications agency representing top brands in retail, design, hospitality, media, technology and wellness.  We offer services in digital, social media, influencer marketing, and brand partnerships.

We’ll consider all new ideas, welcome left-field thinking, and always hope to be surprised.  Constantly hunting for the brightest and best talent, we also pride ourselves on having senior staff, most of whom have been at LaForce for more than 10 years.  Similarly, we have a number of clients who have been our partners for more than a decade.

In short, we love what we do!   Each day, we charge forward with discipline, commitment, and boundless enthusiasm.

You won’t find “decaffeinated” at LaForce.  And, we’re good to the last drop.

Services


LEADERSHIP TEAM


James LaForce
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James LaForce

James is the founder and president of LaFORCE. As a highly-regarded media and communications consultant, LaForce directs the range of campaigns across the agency’s diverse client roster. He combines business savvy with an insatiable enthusiasm for the trends and temperaments of the ever-changing media landscape.

LaForce was raised in Green Bay, Wisconsin, and studied English literature and writing at Columbia University. Early in his career, he worked under the legendary fashion publicist Eleanor Lambert, who is often credited with putting American fashion on the global map.

Over more than 30 years in marketing communications, he has managed breakthrough campaigns for top brands such as Banana Republic, 3M, LinkedIn and Swarovski. In 12 years of work with Target, LaForce has been instrumental in promoting the retailer’s ground-breaking design partnerships with Missoni, Liberty of London, Lilly Pulitzer, Marimekko and many more.

LaForce and his husband, the writer Stephen Henderson, spend weekends at their farm in the Hudson Valley, but he is happiest at his office sending out emails and “calling around to bug people.”

Rebecca Gordon
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Rebecca Gordon

After working as a human resources executive at Ralph Lauren, and management at Abercrombie & Fitch, Gordon joined James LaForce in 2008. Gordon is instrumental in creating a nurturing company culture, which provides learning opportunities and operational efficiencies, so LaForce clients enjoy a seamless level of service. Back in the day, Gordon might be found at a karaoke bar with a tambourine in one hand and microphone in the other, but now she is busy preparing to be a new mom!

Olita Mills
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Olita Mills

With her passion for strategy and program management, since 2005, Mills has overseen communications campaigns for a range of lifestyle, design, and consumer brands, including 3M Company, Grand Hyatt, Williams-Sonoma, LinkedIn and Zynga. To unwind from her demanding career, Mills plays competitive volleyball, and has traveled the world, from self-guided cycling tours in Italy and France, to visiting gorillas in Rwanda.

Jennifer Hinchey
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Jennifer Hinchey

Hinchey’s style combines business savvy with unbridled enthusiasm, warmth and humor. With unrivaled expertise in event production and celebrity management, Hinchey’s team annually executes more than 50 events for a diverse client roster in the realms of entertainment, luxury, wine and retail. A couple memorable moments from her decade with the agency include dumpster diving for a missing diamond necklace, and unstopping a blocked toilet while attired in an evening gown.

Stacy Forgang
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Stacy Forgang

Widely admired for her “we-got-every-detail-covered” approach to client service, Forgang works in the retail, fashion and accessories areas, for companies such as Target, OMEGA, Perry Ellis, Baume + Mercier, Ebel and Bergdorf Goodman. Since joining the company in 2007, Forgang developed publicity campaigns for more than 15 design partnerships at Target, including Lilly Pulitzer for Target (2015), which is considered to be the most successful yet. She loves attending the theatre, is a yoga lover and a cycling fan.

Shauna Solum
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Shauna Solum

A dynamic thinker and leader, Solum brings creativity and passion to her lifestyle and tech clients including 3M, LinkedIn, One Kings Lane, Pepperidge Farm, Pirch, and Williams-Sonoma, Inc. Solum attributes her tenure to the agency’s collaborative culture and her savvy team. Outside of LaForce, she enjoys exploring the city with her husband and daughter, Spencer, and summer weekends in Sag Harbor.

Katie Stephens Fagan
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Katie Stephens Fagan

Since 2007, Fagan has worked on a wide range of clients in wine and spirits, entertainment and hospitality, including Krug and B.R. Guest Restaurants. Over the past eight years, she has helped grow the Veuve Clicquot Polo Classic into the internationally-known event that it is today. Fagan is all about team work; she drives her colleagues to accomplish seemingly impossible tasks, but always with a bright smile.

Ariel Moses
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Ariel Moses

Ariel Moses has extensive PR experience in hospitality, food and beverage, lifestyle, nightlife, travel and consumer products as well as red carpet events. Ariel’s client work ranges from The James Hotels, David Burke Group, Jack Daniel’s, JIMMY, Dream Hotel Group, The Plaza, Gramercy Park Hotel, Tribeca Film Festival, Bagatelle, YOTEL, among many others. When she’s (rarely) not working, Ariel loves musical theater and can often be found sipping a glass of rosé alongside her Pomeranian, Kingston.

Ivy Candelaria
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Ivy Candelaria

Candelaria brings a decade of experience managing campaigns for high-profile clients such as Target, AT&T, RITUALS, Orly, and Rimmel London. She has executed programs and events with more than 70 influencers across a range of industries. Candelaria loves the open and collaborative environment at LaForce, which she says keeps new ideas percolating every day.

Lindsay Porter Miller
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Lindsay Porter Miller

A critical thinker with the heart of a creative, since 2007 Porter Miller has brought tenacity, enthusiasm and a southern drawl y’all to her work at LaForce. She leads a dynamic team who “make it happen” in a variety of categories, including work for Banana Republic, Marimekko, and Vimmia. In her own words, Porter Miller says she is a “southern stereotype in that I love my mama and daddy, fried chicken, a good mint julep and church on Sunday … just don’t expect me to wear pastels.”

Michelle Piccolo
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Michelle Piccolo

Goal-oriented and results-driven, Piccolo has extensive experience leading creative programs for brands such as NYDJ, Sperry Top-Sider and Etsy. Since coming on board in 2009, Michelle has managed runway shows for top designers including Rebecca Taylor, Sally LaPointe, and Hervé Leger by Max Azria. Outside of LaForce, you can find her in Brooklyn, cooking up recipes for her blog, “Feeding an Italian.”

Reis Baron
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Reis Baron

Baron’s work as IT Director enables the team to thrive in today’s continuously evolving digital landscape. With nearly 20 years of experience in IT, Baron has built and maintained networks for companies around the U.S. When asked his secret to keeping ahead in the fast-paced world of technology, Baron mentions the occasional assistance of single-malt Scotch whisky.

Jessica Holt
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Jessica Holt

Since coming on board in 2009, Jessica Holt brings to LaForce a keen eye and knack for charming the media. Jessica makes fast friends with celebrities and reporters alike, making her a staple at the agency’s many events. Over her many years at LaForce, Jessica has been a key team member and leader across a variety of categories, including fashion, retail, spirits, consumer products, celebrity and events. A trusted client resource, Jessica brings a positive, can-do attitude to every aspect of her daily life. She is most at-home in the workplace when partnering hand-in-hand with her teammates and clients or is “in the trenches” of a red carpet bonanza.

Sydney Fazende
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Sydney Fazende

Sydney Fazende joined the LaForce team in 2012 and has since been the mastermind behind some of the firm’s most recognized digital campaigns – notably propelling Veuve Clicquot to the #2 most followed alcohol brand on Instagram. Sydney has received a number of industry awards for her work across a range of social media platforms. Prior to leading the digital arm of the LaForce Entertainment Lifestyle team, Sydney built the agency’s digital and social media group. She graduated with honors from the University of Texas at Austin. In her rare free time, she enjoys tracking global trends and hashtags, and spending time with friends exploring new restaurants, laughing and sharing a bottle of wine.

Brittney Marian
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Brittney Marian

Since 2010, Brittney Marian has managed a variety of corporate and consumer programs for clients in a range of categories. Her expertise spans wines and spirits, luxury, mass retail, entertainment and active wear. Her experience in event execution, celeb-wrangling, media outreach and digital strategy, along with her sardonic sense of humor, make her a favorite among journalists and influencers. Known for keeping calm in the trenches, Marian is the agency’s resident stress reliever.

Kate Boothby
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Kate Boothby

Kate Boothby’s strategic thinking and strong media contacts help her lead LaForce’s beauty/wellness division. Boothby has over 12 years of public relations experience, representing a wide variety of well-known beauty brands, including Annick Goutal, Ferragamo and Hermes fragrances, Clarin’s MyBlend, Dermalogica, Ole Henriksen, SheaMoisture, StriVectin, Color Wow, Philip Kingsley and Ouidad. She’s also represented spas and salons, including Elizabeth Arden’s The Red Door, Haven Spa, Skin Care Lab, Butterfly Studio, Julien Farel and Oscar Blandi. After an active day at LaForce, Boothby chooses to “relax” by jogging, playing golf or tennis, or attending a Pilates class. Whew!

Hannah Grace Miles
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Hannah Grace Miles

Hannah Grace Miles has amassed a strikingly diverse client portfolio since starting at LaForce in 2011.  Day to day, you’ll find her talking about everything from Post-it Notes to Fiskars famous orange-handled scissors, from personalized Care/of vitamins to Gobble meal kits and even Gilmour watering hoses, nozzles and sprinklers.  Miles’ expertise includes both traditional PR and digital components, such as planning press events and store openings, media relations, social influencer partnerships, and more.  A born and bred New Yorker, when she’s not in the office, Miles enjoys taking classes at SoulCycle, trying out new restaurants, and sipping her favorite JUISI beverages.

David Shulman
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David Shulman

With LaForce since 2011, David Shulman focuses on men’s fashion, footwear, consumer products and personal technology.  Shulman is well-versed in the digital landscape and has a personal passion for the ever-evolving conversation around “youth culture.” He’s worked on brands including adidas Originals, Clarks, Keds, Master & Dynamic, LANDLORD, Telfar, and Hubble Contacts.  Shulman loves music, photography, and admits to having a minor addiction to streetwear, which he’s working on.

Jana Epstein
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Jana Epstein

The ultimate networker and master communicator, Jana Epstein joined LaForce in 2011.  She specializes in retail and fashion businesses, overseeing brands such as Target, Abercrombie & Fitch, Hollister Co., Lexus, Marissa Webb, Peuterey, PostCard, and Links of London.  Other clients she’s consulted with in the past include Chanel, The Webster, Tracy Reese, Starwood and JW Marriott Hotels Worldwide, and Chef Daniel Boulud.  Epstein brings an investigative spirit and energetic consistency to every account she works on.  While she’s learned to love the Big Apple, she’ll always have a soft spot in her heart for the south, since she grew up in Miami and attended Tulane University in New Orleans.

Contact


NYC:
41 E. 11th St. 6th Floor
New York, NY 10003

LA:
6121 Sunset Blvd.
Los Angeles, CA 90028