HUNTER Editorial Media Campaign
Focused on driving media coverage, LaForce leads a comprehensive editorial campaign celebrating HUNTER’s heritage. Beyond the iconic and much-coveted HUNTER boot, the strategy is tailored to support the brand’s expansion into various product categories for men, women and children.
Strategic tactics include hosting seasonal media events at the brand’s showroom in midtown Manhattan, developing out-of-the box pitches and seeding product to top-tier press, influencers, and celebrities. LaForce has increased the brand’s awareness and made strides in cultivating new audiences and expanding HUNTER’s devoted following within the fashion industry and beyond.
Robust media placements in various verticals such as Esquire.com, People.com and Vogue.com have engaged new audiences and contributed to the brand’s growth and increased market share. Traditional media complements an influencer campaign earning more than 40 million impressions through strategic and tactful execution with today’s leading fashion and lifestyle digital influencers.